Moins d’opinion, plus de trafic?

À contresens de bien des médias qui misent sur l’opinion (et parfois la polarisation) pour générer du trafic, le New York Times a coupé de 25% dans le contenu d’opinion. Le nombre de pages vues a augmenté.

As acting editor, Kingsbury was tasked with preventing another breakdown. She reduced Opinion’s general publishing volume by roughly 25 to 30 percent in a quality control effort. (Kingsbury said the Times opinion section saw its median pageviews increase “significantly” after the reduction, but didn’t speculate on why.) The opinion department already had fact-checkers, but Kingsbury hired more and promoted one, Gita Daneshjoo, to head of fact-checking.

Espérons que ça en inspire quelques autres.

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