Humor, trends, and memes are reflections of both current anxieties and cultural idiosyncrasies, but they also help shape and are shaped by media—if you control the media, you control the culture. Ultimately, memes ‘speak rich collective truths that resonate with people. For Gen Z, everything is content and all content communicates. For a generation which holds such complex, nuanced sentiment, these nonverbal but colorful mediums are required to get across what’s felt.« Out of Office » Meme Report TL;DR + Q&A with Jennifer Chang & Anastasia Kārkliņa
En 2013, j’avais d’ailleurs participé à la production de ce projet de l’ONF sur les mèmes.