Quand les grands pollueurs essaient de mettre les changements climatiques sur votre dos

Une technique de marketing efficace.

This approach — telling people to solve a crisis by changing their own habits — is a tried and true corporate tactic, pioneered by the tobacco and plastics industries. Now, fossil-fuel giants like Chevron, BP, and ExxonMobil have spent millions to convince the public that consumer choices and lifestyle changes will solve the problem. « It’s almost become natural, when people think about the climate crisis, to think of individual action, » Denali Nalamalapu, a communications specialist for the climate organization 350.org, told Insider. « Which is super convenient for fossil-fuel corporations. »

Les petits gestes ne sont pas inutiles, mais il faudra des changements plus radicaux que seuls les gouvernements peuvent imposer.

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