À cause les Spotify de ce monde, l’expérience du collectionneur est dénaturée.
In the era of the algorithmic feed, these platforms have become the containers for our cultural artifacts as well as for our cultural experiences. While we have the advantage of freedom of choice, the endless array of options often instills a sense of meaninglessness: I could be listening to anything, so why should any one thing be important to me? The constructive relationship between consumer and culture goes in both directions. When we find something meaningful enough to save, to collect it, the action both etches it a little deeper into our hearts and it also creates a context around the artifact itself, whether song, image, or video — and context not just for ourselves but for other people, the shared context of culture at large. That’s what Benjamin described when he wrote, “The phenomenon of collecting loses its meaning as it loses its personal owner.” Just as collections require permanence, they also need individuals, whose voices and tastes they express. The mass of Spotify isn’t actually a collection; it’s an avalanche.